Funnel Blog

Ad fatigue: what it is, why it kills ROI and how to prevent it

christopher@funnel.io (Christopher Van Mossevelde) — Thu, 18 Sep 2025 14:28:03 GMT

We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatigue: when audiences see the same creative so often that engagement drops and costs rise.

What brand salience really means (and why it matters)

christopher@funnel.io (Christopher Van Mossevelde) — Wed, 17 Sep 2025 09:36:13 GMT

You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks.

5 of the best marketing report examples

christopher@funnel.io (Christopher Van Mossevelde) — Tue, 16 Sep 2025 12:37:21 GMT

Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot opportunities and steer your campaigns toward measurable success.

What is media planning, and why is it so hard?

christopher@funnel.io (Christopher Van Mossevelde) — Tue, 16 Sep 2025 08:00:00 GMT

Imagine throwing away $123.1 million. That’s how much digital advertisers wasted in just three months, according to Next&Co’s Q2 2024 audit. On average, brands lost 44% of their budgets before campaigns even had a chance to perform.

Marketing data analysis — 6 pro tips to turn numbers into insights

thomas@funnel.io (Thomas Frenkiel) — Fri, 12 Sep 2025 11:55:00 GMT

Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but the story doesn’t add up.

How authenticity in marketing can help brands stand out amid content overload

leah.agar@funnel.io (Leah Agar) — Wed, 10 Sep 2025 08:00:00 GMT

Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of companies sharing the same, unoriginal, bland content with an extremely vague “thought piece,” and all you can think is “please make it stop.”

What you need to know about open-source marketing mix modeling

christopher@funnel.io (Christopher Van Mossevelde) — Mon, 08 Sep 2025 08:00:00 GMT

Every marketer wants to know one thing: what is the true impact of my advertising spend?

Looking at your media plan as a financial portfolio

christopher@funnel.io (Christopher Van Mossevelde) — Thu, 04 Sep 2025 08:00:00 GMT

A strong media plan gives you clarity and direction. Think of it like investing.

How marketing and finance can break down data silos for faster growth

christopher@funnel.io (Christopher Van Mossevelde) — Tue, 02 Sep 2025 08:00:00 GMT

Marketing and finance don’t wake up each day looking for a fight. But when campaign launches get delayed by budget approvals or finance challenges the ROI of a top-performing initiative, tension builds. These aren’t personal problems. They’re process problems that are almost always rooted in misaligned data.

What marketers can learn about blending data from intelligence agencies

christopher@funnel.io (Christopher Van Mossevelde) — Thu, 28 Aug 2025 08:05:51 GMT

Picture an analyst deep inside a government intelligence bunker. Screens flicker with satellite images, intercepted messages, market reports and agent field notes. They’re not looking for any one signal. They’re looking for connections. With enough cross-referenced inputs, they can anticipate geopolitical shifts, threats and opportunities before they happen.

Crack the code on cross-functional leadership that aligns CFOs and CMOs

christopher@funnel.io (Christopher Van Mossevelde) — Tue, 26 Aug 2025 08:00:00 GMT

Let's be real, C-Suite friction isn’t anything new.

The 10 best data integration solutions for marketing in 2025

christopher@funnel.io (Christopher Van Mossevelde) — Thu, 21 Aug 2025 08:00:00 GMT

You’ve just wrangled five spreadsheets for marketing, renamed twenty campaign fields and built a dashboard no one will use until next week. Tomorrow? You’ll do it all again.

The hidden costs of DIY marketing data engineering

sean@funnel.io (Sean Dougherty) — Tue, 19 Aug 2025 08:00:00 GMT

When the campaign team asks why their spend data is three days behind, the dashboard breaks or the CMO wants to know why ROAS dropped but the numbers don’t match across platforms, it lands in your lap. And deep down, you know why.

10 customer retention metrics and how to measure them

christopher@funnel.io (Christopher Van Mossevelde) — Thu, 14 Aug 2025 08:00:00 GMT

Tired of leaky funnels and acquisition costs eating your margins? Then you need to start obsessing over customer retention. The smartest marketers know that keeping existing customers is the real growth hack.

How to create a culture of marketing experimentation

christopher@funnel.io (Christopher Van Mossevelde) — Tue, 12 Aug 2025 13:43:55 GMT

The numbers are in, and it looks like growth has stalled. Before you can assess what happened, people start putting performance under a microscope. The questions come hard and fast: Why didn’t we hit the target? Did we make the right strategy changes? Did we change too much?