Case Studies

Filippa K starts long-term marketing data strategy with Funnel

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Tue, 18 Feb 2025 12:48:59 GMT

Executive summary:

Filippa K, a Scandinavian fashion brand established in 1993, has been a pioneer in minimalist design. Known for its strong heritage, the company faced challenges as the premium market became increasingly competitive. To elevate its brand and pivot towards affordable luxury, Filippa K turned to Funnel and Funnel Solution Partner, Commbakers, to streamline its marketing operations, improve reporting, and foster collaboration across teams.

The road to analytics harmony: broadhead's journey

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Wed, 11 Sep 2024 11:59:00 GMT

Executive summary:

In 2022, Dan Mandle joined broadhead as SVP of Data Science. He faced a tough challenge right away: stitching together a clear story from the agency’s work to the client’s outcomes. The data was often stuck in silos and Dan's team drowned in busy work. He used Funnel to bring order to the data, empower his team, deliver better results for clients and even grow new service offerings.

Limango reduces cost per lead by up to 20%

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Fri, 23 Aug 2024 07:13:55 GMT

Executive summary:

Limango achieved a significant reduction in cost per lead (CPL) by up to 20% by setting up an automatic product exclusion process for their feed-based META ads, facilitated by Funnel's automated data collection. This automation saved considerable manual effort, affording Limango the time and resources necessary to properly analyze their media strategy and identify previously unseen insights. They could then objectively clarify the high-performing marketing channels and subsequently improve their paid media mix, making it possible to significantly scale up the META as a customer acquisition channel.

Witt-Gruppe prepares online marketing reports 10x faster

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Mon, 19 Aug 2024 11:21:29 GMT

Executive summary:

Witt-Gruppe, a leading European fashion and lifestyle retailer, faced challenges with their expanding data analytics and reporting needs. Seeking a robust alternative to their existing manual reporting processes, they adopted Funnel, a solution that efficiently managed large data volumes and provided advanced analytics capabilities without requiring complex coding skills. This change enabled Witt-Gruppe's team to focus on more strategic projects, resulting in innovative data analyses that significantly improved customer engagement and operational efficiency. The collaboration with Funnel marked a major advancement in Witt-Gruppe’s data handling capabilities and overall growth trajectory.

Deuba revolutionizes its marketing with AI-powered data modeling

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Fri, 09 Aug 2024 12:24:38 GMT

Executive summary:

Deuba GmbH & Co. KG, a leading German online retailer, faced challenges in evaluating their marketing performance due to its reliance on the last-click attribution model offered by most platforms. Partnering with Funnel, they implemented a multi-touch attribution solution using AI-based algorithms to provide a comprehensive view of their marketing activities. This integration, along with Funnel’s marketing mix modeling, enabled Deuba to optimize budget allocation and improve targeting. As a result, Deuba achieved better cost per acquisition and return on investment, transforming their marketing strategy and driving targeted growth.

awork moves beyond last-click attribution with Funnel

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Fri, 09 Aug 2024 12:24:23 GMT

Executive summary:

Discover how awork leveraged Funnel's advanced multi-touch attribution and marketing mix modeling solutions to scale their B2B SaaS business, enabling confident allocation of a six-figure monthly media budget in a fiercely competitive market.

Sparro’s data team drives additional revenue with Funnel

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Mon, 15 Apr 2024 07:43:02 GMT

Executive summary:

Independent digital agency, Sparro by Brainlabs, needed to significantly scale up their data reporting to meet the needs of their growing client base. Seeking an alternative to their existing Google Sheets-based system, they adopted Funnel — a solution that efficiently managed large data volumes without requiring complex coding knowledge.

This change enabled Sparro's team to focus more on strategic projects, resulting in innovative data analyses that significantly increased revenue and improved business efficiency. The collaboration with Funnel marked a major step forward in Sparro's data-handling capabilities and overall growth trajectory.

Sparkforce delivers next level B2B reporting

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Tue, 02 Apr 2024 10:55:49 GMT

Executive summary:

Sparkforce, a digital B2B growth agency founded in late 2022, revolutionized its data reporting process by adopting Funnel, a no-code platform that enables true full-funnel reporting. Funnel significantly boosted reporting speed and accuracy, leading to smarter media investment decisions for their clients. As a result, Sparkforce's advanced and reliable reports have become a cornerstone in their client's strategic planning, strengthening Sparkforce's reputation as a cutting-edge B2B marketing agency and trusted advisor for its clients.

Journey Further empowers its analysts with Funnel

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Tue, 05 Mar 2024 15:58:16 GMT

Executive summary:

Founded in 2017, Journey Further is the Clarity at Speed performance marketing agency and has grown from three founders to 180 performance specialists across four locations in the UK and the US. Confronted with complex and time-consuming customer reporting, the agency adopted Funnel, a transformative no-code platform. This case study highlights how Funnel drove efficiencies to Journey Further's operations, saving over 500 hours monthly in analyst time, ensuring accuracy in reports, and significantly reducing time to insight. With Funnel, Journey Further streamlined its processes and was able to deliver exceptional results for its clients.

Publicis Sweden cuts reporting time by 90%

SampleHubSpotUser@hubspot.com (Sample HubSpot User) — Wed, 07 Feb 2024 09:30:33 GMT

Executive summary:

Publicis, a global leader in creative marketing, faced significant data management challenges, particularly in efficiently processing vast amounts of data and meeting growing client demands for advanced insights. Upon adopting Funnel, Publicis Sweden not only streamlined report preparation by up to 90% on selected clients, but also effectively manages data from over 3,000 sources and 25+ API connections. This strategic move enhanced Publicis’ agility, enabling it to easily adapt to changing client requirements and position itself as a frontrunner in data-driven client solutions.